This year I will be focused on creating content beyond photography. Instagram made it easy for a photographer to post one image at a time. Content can be much more complex and dynamic if it is strung together with powerful words, links, media and graphic elements laid out nicely like a magazine. Instead of featuring just one photo, a four or five page spread with stylized images, graphic elements and a nicely conceived design can have power, punch and lasting value.
I will also be encouraging all my mentorees to think this way too- don’t just throw up one image, but put together a well composed layout. Let’s go beyond the one shot. I will be happy to teach these skills. I was a graphic designer in my early creative career since 1989 so it’s time to go back to my roots and incorporate both these skills together.